WEBINAR MARKETING How to Teach And Inspire Action
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Did you know that giving too much value during your webinar hurts your attendees and your sales? I know it sounds crazy because we’re so used to hearing about pitching your offer, and while that is important, I’m going to share three keys with you that’s going to revolutionize the way you look at your webinar presentation.
Let's get into it!
How much free content do I teach on my webinar?
It’s the paradigm shift. It’s when a person thinks one way fundamentally, but they change their thinking and adopt a new way of thinking.
Example: Everyone thought the world was flat, but we now understand the world is round. Once you know something or shift your thinking, it's hard to go back to that old way of thinking or pretending you don't know.
I know what you’re probably thinking: how will teaching a paradigm shift help me? Shouldn't I be teaching my program or offer?
If you're a coach, consultant or service-based entrepreneur wondering what content to teach on your next webinar then check out this blog post, Webinar Content That Converts for Coaches.
So should I be teaching my program or offer?
I’m going to show you a great way you can instantly adopt this into any part of your marketing especially webinars and get amazing results.
I’m going to share 3 keys with you about the paradigm shift and how you can use that to increase your sales and email list using the traffic you’re already getting.
Break down old belief patterns and rebuilding them to believe in your new solution, your framework, your main program.
The big idea here is they need to come to the conclusion on their own that the way they've been doing it isn't working, and your new way is better for them.
This is important because telling your audience something is "a good idea" isn't as effective as them coming to that conclusion on their own.
Have you ever told someone about something really cool and they were indifferent but thanked you anyway...then 3 days or a couple of weeks later they tell you that they just discovered this awesome thing and you're like "what are you talking about, I told you about that last week." The reason they were more gung ho about it is that they came to the conclusion on their own!
Teach them the part of the program that combats their #1 internal objection.
The main thing to understand here is that if people don't think they can execute your new solution, they will leave and they won't buy.
This means if they feel like it only worked for you or works for someone else, you're going to have a hard time making that sale.
Every single product solves a problem but also creates a problem.
People are going to have additional problems with the end result they want if they move forward with your solution. What are the shifts you're going to be able to teach them to reverse their limiting beliefs?
This is key because you have to sell them on your solution before you even get to the offer section of your webinar. The problems are objections as to why they can't get there, so talking about this inside your content as a paradigm shift, they are already going to see you as the expert and authority and your solution is what they need to move forward before you ever get to your offer.
Now, I know what you’re thinking.
It’s hard to come up with great content for a webinar and an even bigger pain to create all those PowerPoint slides.
Well, the tricky thing is that most people think that webinars are some magical tool that easily attracts clients and they spend less time on their teaching content because it’s hard to create content that converts.
They merely teach their system and rely on the sales part of their webinar to do the heavy lifting. Which is really shooting themselves in the foot if they hate selling or scared to sell!
So I’ve implemented a webinar script you can use this script to create your webinar content quickly.
You don't have to worry about creating all the slides because I threw those in there too.
It’s like hiring the greatest copywriters of all time to write your headlines for you, but you can do it for a low investment.
What this is going to do is allow you to know more about your health than you'll learn from your family doctor, complete with specific recommendations to improve it, all while flying below the radar of your insurance company!
As a Webinar Funnel Architect who has discovered the webinar script that gets results, what I do is to find the patterns in webinar funnels that are proven to work. I focus to understand why they work, and then I create a template, that makes it so you follow the formula and get a complete webinar presentation at your fingertips…no experience required.
Now you know how to teach what you know, but what happens when you have to sit down and actually create the webinar? I got you. So what I’ve done is I’ve created this product for you.
Webinar Jumpstart + The Webinar Script, PowerPoint Slides, and Launch Planner
If you click the link, you can order the Webinar Jumpstart Toolkit that includes the webinar script, PowerPoint, and launch planner.
We’re always here to help and I can’t tell you all the amazing results we’ve gotten for service-based entrepreneurs just like you who are struggling with creating content for their webinars. Some teach too little or too much.
We also have digital assets for your offer. More than likely you're selling coaching, a course, basically something of service that's just not tangible, so how do you get it across that what you have is real? You do that with a mock-up or digital assets of your product and you'll make a great professional first impression of your offer on your webinar and sales page...use them where ever you want!
And I even had a day of coaching to help you fast track all your webinar marketing success, but today I’m talking about the webinar script, which is amazing.
CLICK THE LINK HERE!
I can’t wait to see you on the inside.