So what’s the “secret sauce" to get people to stop what they're doing, stop scrolling, and start reading your copy? In this blog post, you are going to be able to walk away with something very tangible and useful tips that will stop people in their tracks!
What’s the “secret sauce" to get people to stop what they're doing, stop scrolling, and start reading your copy?
What tiny tweak will have the BIGGEST impact the fastest in your business?
What will get people to stop and start signing up for your webinar?
It’s your HEADLINE, also known as, your HOOK!
If you don’t mind 10 minutes of work, the best thing you could do right now (or schedule time later on your calendar) is to go through any existing blog posts, video titles, any other content where you used a headline and use the exercise I'm about to show you to give your content a power boost.
Why does this matter? Headlines matter, like REALLY matter because headlines are the hook to your content.
You can also watch the YouTube video version here!
Images can sometimes be the hook too, but the headline typically acts as the single most important part of your blog posts, your social media posts, and your sales pages.
The headline needs to be scroll proof - now what do I mean by scroll proof? I mean people are scrolling through their news feeds and you don’t want them to scroll past your post. A good headline gets people to STOP what they're doing and START paying attention to what you have to say.
There are 6 questions and you’re going to answer each one.
Let me give you an example of what the responses may look like.
The example is with an Academic Reading Teacher.
Do you remember Madlibs when you were a kid? Well here’s the Madlib sentence...
To ____(#5)____ Faster, ____(#4)_____ This Way!
Answer to Question #5 is the answer you put for 5. Answer to Question #4 is the answer you fill in for 4. Pretty simple right?
Let's go back to the example. The answer to question #5 was to improve your child's reading level. And the answer to 4 was to make reading fun.
So this turns into To Improve Your Child’s Reading Level Faster, Make Reading Fun This Way
Easy, right? Let's do another one!
The Dangerous Truth About ____(#1)_____.
The answer for #1 was: Child's Reading Skills
So this turns into The Dangerous Truth About Child's Reading Skills
In the example I just did, the grammar doesn’t flow that well. So in some situations, you may have the tweak the headline as such: The Dangerous Truth About *Your* Child's Reading Skills.
All I did was add the word, your to make it should proper.
These headlines are written in a way to create curiosity for the reader. To improve "X" make "Y" this way. Or, The Dangerous Truth about "Z"... Well, what is it? It is intriguing and brings the reader in wanting to learn more.
Now all you have to do is go back to the content you have and see if you can improve any of the headlines and give your content a fresh and quick boost without really trying.
To help you out more, here are 10 additional Madlibs. Still using the 6 questions above...
These headlines are best suited for your blog posts, your social media posts, and your sales pages.
Do not use these headlines for your webinar title but using them on a blog post or social media post to promote your webinar is perfectly fine.
If you want to learn how to create an irresistible webinar title watch this video here...
To date this video is yet to be published... please check back in 10 days...
You got this!
You just learned quickly how you can create better headlines and improve your existing headlines. You now have at your fingertips a simple formula that you can use again and again and again. If you found this helpful and know anyone who could use this information to help them with their headlines, please share with them this blog post. Great friends can't wait to share gems with other friends.
If you would like more 1:1 help with your headlines, getting started with webinars or automating different areas in your business (because I like setting up things on autopilot) I open a few slots at a time and now accepting people to work with me one on one for a Day of Voxer with Aprille Reed.
On another note, I've had several people ask me why in the world am I'm giving away my comprehensive webinar workbook with actionable steps that will help you create and host your webinar in the next 30 days. Because I'm either crazy 🤪 or hmm 🤔🤔🤔 well don't know how to finish the rest of this sentence...
All I know is to date it's free so better get your hands on it before I wake up one day and just decide to upload it to Amazon's Kindle Direct Publishing.
You can sign up for my business and marketing newsletter and get the workbook by signing up below... And if you doesn't say anything about a "Webinar Workbook" then that means I'm no longer giving it away and have replaced it with something else... That is just as cool! 😎
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