How to Start Planning Your First Webinar
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Today we're going to discuss the beginning stages of your webinar journey and it all starts with coming up with a topic. A really juicy irresistible creating desired topic that your ideal client would not want to pass up. I am going to break this down for you in 8 different guided steps. Let's dig in!
Step 1: Start with the end in mind
You always want to start with the end in mind. So what does that mean for your webinar? It means you need to ask yourself how much do you want to make on this webinar. What is your revenue end goal?
So let's just say you want to make $5,000 on this webinar. Whether it be something you are selling outright on the webinar and you're sending people to a sales page or a cart where they can just click and buy. Or maybe you're sending people to a calendar so they can get on a call with you and sign up for your one-on-one coaching.
Once you know how much you want to make from this webinar then you can basically figure out what you are trying to deliver on the webinar.
- Is it my group coaching program?
- Is it my signature coaching program?
- Is it a one time-intensive or a VIP day?
Once you have that in mind things are going to start coming together because now we're going to work backward.
Step 2: Set your webinar goals
The next thing you're going to do is set your webinar goals. If you want to make $5,000 and your program or your package is $2,500 then you know you only need two sales. You definitely need to know how many sales you need to make.
This is all just math. Once you know how many sales you need to make then you just need to know your close rate. Especially if you're sending people to a calendar so that you know how many people you need to book a sales conversation with you.
Depending on how often you close sales and if your webinar topic is on point, more often than not the people that are going to book a call with you are going to be your ideal client. You really want to spend time targeting your ideal client so you don't have to waste time talking to people that are only there to waste your time or are only there to get free information.
Step 3: Come up with your webinar topic
Now that you have the end in mind, you know how much you want to make, and you know what you need to sell and how many units you need to sell. You can start to come up with your webinar topic.
When you come up with your webinar topic you want to make sure that it is aligned entirely with what you're trying to sell. For example, if you are a health coach and you have a 10-week program where you help your clients lose 15 pounds. Your ideal client may be complaining about not having enough time to exercise.
You want to be careful not to have a webinar topic based on productivity unless you are specifically entitling it “How to Have Time to Exercise.” Even then you have to be careful because do people really want to learn how to exercise? Do people really want to exercise more?
This is when you need to do market research and hear how your ideal client speaks and talks. Most people want to be in better shape, have better health and or lose weight. However, there is a group of people who want to gain more so they are fuller, more feminine and accentuate their curves. So, putting a word like “diet” in your title is probably not gonna entice that many people.
You really need to understand how to talk to your ideal client and you learn that through market research. This is where you’re going to want to poll your audience for their input. More on this in Step 5!
Once you choose a webinar topic you want to make sure that is aligned and congruent with what you are trying to sell. Don't have a webinar topic that's way out in the left field.
Step 4: Identify the pain point that you’re addressing with your webinar
Once you address steps 1-4 you now need to see if your webinar serves a solution for a pain point or a strong desire that your audience wants. Your webinar topic must have a transformational solution that leads to your offer. You have to make sure this is all aligned and you solving a pain point that people actually want to be solved?
You also want to make sure that you are delivering something that people are struggling with right now at this very moment.
- Does it cost them sleep and keep them up at night?
- Does it cost them time with their family?
- Does it cost them relaxation because they’re stressed all the time?
You want to be sure to go after those pain points that make them feel regret or is just gut-wrenching to think about. It needs to be able something they want to be solved like yesterday.
When you find that problem that your audience wants to be solved and now you have a solution, better yet you have a webinar on it and you're gonna help them get results! Oh, baby, they're gonna be there and they're gonna sign up!!
A lot of times a webinar host chooses a topic based on their own agenda. The topic may be something they can speak on well or it's something that they want to talk about. The host doesn’t even bother seeing if it's a topic that is of interest to their audience.
You definitely want to go back to your audience and just say “hey is this something that is important to you?” You might find out that it's not and they want to learn something totally different.
Step 5: Poll your audience
That just leads me to my next point. You want to poll your audience. I touched on this in steps 3 and 4 but let me break it down for you!
Ask your questions, in the below groups and just see what people say.
- Email List
- Facebook group
- Facebook page
Many big wigs in the online space talk about how they were very certain what they wanted their webinar topic to be however after asking their audiences it was completely different! Just ask “hey, would you find value in the “XYZ” topic?” You may need to tag people to draw attention to your questions. Social spaces are so loud, be sure that your post is noticed.
Once they've answered the poll you now have a lineup of what information is in demand, and BAM you have your topic!
Step 6: Pick a name for your webinar
Once you have your webinar topic you want to give it a real juicy name. Yet again you want to poll your audience. You might come up with 3-5 titles for this topic and then you'll poll your audience again. You’ll ask “which one of these titles best suits a webinar about _____?” Please please please do this!
I have heard story after story where an entrepreneur is coming out with a new product and they think they know what is the best name. It turns out that nine out of ten times the name they fell in love with and they just knew that other people were gonna like wasn't the most popular title after they poll their audience. They're just blown away!
Please please please please poll and ask your audience and don’t get stuck in thinking you will know exactly what your audience wants!
Step 7: Divide your webinar topic into 3-5 main ideas
Now that you've finalized your topic and your webinar title you're going to divide that webinar topic into three to five main ideas. You are going to do this because you're going to teach something and you want to make it easy for your audience to learn from you.
I wouldn't go over five main ideas in your webinar because you want it to be something that's quick. You only have 45 minutes here, the other 15 minutes is for Q&A.
I have seen webinars that have gone longer than the 45-minute mark. If you are going to go longer than that please make sure that your webinar is super exciting and your audience is super engaged! If it is not you're gonna lose them after that first hour and they're gonna start thinking about everything else and half-listening.
To keep an engaged audience you're going to divide your webinar topic into three the five main ideas and these are going to be your teaching points
Step 8: Outline your webinar topics
Once you have your three to five main ideas all you do is go to a word document and you're going to outline your webinar topic.
You already have your webinar topic, you have the title, and you have your five main ideas. Now you're just going to divide each one of those main points into 3-5 smaller talking points and that's going to be the outline of your presentation.
It’s pretty simple, right? Yeah, pretty simple! It all starts with understanding what it is your goal is and you just have to work backward from there.
Use this simple 8 step outline to discover your next webinar topic. However, if you find that you're still struggling with your topic, you have a topic but you're still not quite sure if it's something that your audience will find to be of value I want to invite you to download my FREE 135-page Step-by-Step Webinar Workbook!